How makemepulse Transforms Digital Storytelling Across Platforms

Founded in 2008, makemepulse has established itself as a leader in digital storytelling by merging creativity with technology. Based in Paris, this dynamic studio specializes in crafting engaging experiences across various platforms including websites, immersive installations, and XR environments. With over 15 years of experience, their work captures the essence of human connection, allowing audiences to engage with brands in more profound, memorable ways.

At the heart of makemepulse’s philosophy lies a belief that compelling ideas seldom fit within rigid categories. Their approach encompasses everything from interactive storytelling and phygital installations to e-commerce solutions and gaming experiences. This diverse scope allows them to cater to various project needs by shaping the right format for each concept—whether it requires a story, a game mechanic, or fluid interactivity.

Foundational Vision

Antoine Ughetto and Nicolas Rajabaly, the founders of makemepulse, met at Gobelins in Paris, where they recognized their complementary strengths: Ughetto's technical expertise and Rajabaly's creative vision. This synergy established the foundation of a company driven by innovation, eager to explore how digital mediums could facilitate emotional and interactive experiences.

From its inception, makemepulse aimed beyond conventional web design. They aspired to redefine digital experiences, create engaging content, and develop a talented team adept at intertwining creativity with technical precision. This commitment has propelled the company to support clients throughout the project lifecycle—from conceptual design to the technological nuances of production and delivery.

Employing over 35 professionals, including strategists, designers, developers, and producers, makemepulse stays focused on delivering experiences that resonate with brand goals. Their projects reflect a meticulous crafting process intended to provide longevity and fluidity in a digital space characterized by constant evolution.

Portfolio Highlights

makemepulse's extensive client list features diverse brands and institutions, such as Audemars Piguet, UNESCO, Coca-Cola, and Netflix. Their award-winning projects have garnered accolades from industry leaders, including The Webby Awards and Cannes Lions. Recently, they achieved a significant milestone by entering The FWA Hall of Fame, acknowledging their consistent excellence over the past 18 years.

UNESCO: Virtual Museum of Stolen Cultural Objects

The virtual museum, created for UNESCO, focused on illicit trafficking of cultural artifacts. Here, the challenge was to visualize absence—how stolen objects affect communities and cultural heritage. Drawing inspiration from Francis Kéré’s vision of a community hub, they developed a multi-platform museum experience where visitors could navigate through generative galleries, reconstructing the essence of absent artifacts.

This ambitious undertaking used a hybrid workflow that combined AI-assisted reconstruction with meticulous craftsmanship, creating models from limited historical references. The project not only received multiple accolades but also resulted in the recovery of four stolen items that were returned to their rightful places.

Audemars Piguet: The House of Wonders

To celebrate the 150th anniversary of Audemars Piguet, makemepulse crafted an interactive realm named The House of Wonders, which serves as a homage to the brand's heritage and innovation in haute horlogerie. Instead of traditional pages, visitors engage with sprawling 3D rooms that blend narrative, animation, and interactive elements. This immersive experience showcases the craftsmanship of watchmaking through games, quizzes, and augmented reality, fusing education with engagement.

This project demonstrated a keen understanding of design and technology, turning 150 years of heritage into a living narrative. It has received numerous awards for excellence in web design and interactive storytelling.

Ubisoft For Honor: Scars

For Ubisoft, makemepulse created Scars, an interactive storytelling project designed to expand the For Honor game universe. The experience staged an interactive confrontation among characters, allowing users to explore rich backgrounds and the narrative significance of battle scars. By employing their own NanoGL engine, they seamlessly delivered an interactive, cinematic experience accessible across platforms while integrating gamification elements that tied back to the original game.

Creative Culture and Future Aspirations

At makemepulse, the interplay between collective creativity and personal initiative is highly valued. The studio nurtures an environment that embraces experimentation and exploration, encouraging team members to pursue passion projects alongside client work. This ethos drives them to continuously learn and innovate, ensuring they remain at the forefront of digital storytelling.

Their ongoing query—"What can we create that hasn’t been made yet?"—keeps them energized and focused. With evolving technologies and rising audience expectations, makemepulse is poised to redefine the boundaries of digital experience. The emphasis remains on crafting memorable interactions that deeply resonate with users, all while pushing the envelope in storytelling and design.

As they celebrate over a decade of transformative work, makemepulse is truly a beacon for what's possible at the crossroads of creativity and technology.